Can we generate new revenues from our audience?
While advertisers are audience-centric, media owners tend to be product-focused. We have worked with many broadcasters, publishers and other media to look at their audience value through the advertisers’ eyes, and develop new sales strategies and packages to monetise value. One such example was a B2B publisher with products in several key verticals. Ocean assessed the potential for a ‘horizontal’ package which combined the vertical audiences for a general business advertising sector. This was brought to life by developing significant added value through unique marketing channels and platforms provided for these advertisers. Ocean worked with the client CEO to develop the business plan and Board buy-in, and then implement the initiative.
