We are happy that the target has a good market position - but can it extend into new revenue streams?
This potential acquisition seemed to tick all the boxes in terms of its ability to achieve the levels of advertising and subscription revenues a potential buyer might look for. Ocean worked towards the target’s ‘full potential’ by undertaking an assessment of new revenue strategies tried by similar companies across Europe. The case studies developed in this analysis covered everything from new consumer-based or advertiser-based sales strategies through to digital product development and radical value chain moves. By doing so, then applying the potential to the target and its market place, we were able to construct a robust upside case which transformed the deal’s attractiveness.
