Where should we go next?
Our client held strong market positions within its vertical in four geographies. With ambitious growth plans, they wanted to find new geographical markets in which they could develop their products. Ocean undertook a two-stage process – firstly establishing the benefits of increased geographical spread by assessing the value of different scale factors in the client’s market, and by interviewing advertisers and other customers to understand potential multi-market benefits. Having established this potential, we then built a model combining a number of attractiveness factors to identify the highest-yielding new markets. Finally we developed a concrete market entry plan showing the preferred route (launch, buy, JV etc) into the most attractive geographies.
