New types of competitors are threatening my business - what should I do?
Like many providers of specialist information, this client’s traditional competitors had recently been joined by threats from new entrants such as Google, and new business models such as Open Access. Based on a thorough analysis of these new competing models, we assessed each of them by simply asking: Which customer compromises does the new model break? By carefully developing the answers and thereby evaluating where the real threats lie, we constructed the optimal response together with our client.
